Welcome – I’m Sergey “Luck” Lucktinov.

I’m the author of Semantic SEO & AI: Get Found, Trusted, and Chosen in the AI Era – and a strategist who’s spent the last 15 years helping brands, creators, and entrepreneurs navigate the ever-changing world of online visibility.

If you’re here, it probably means you’ve realized something important:

SEO has changed. And the same old tactics won’t survive AI.

I help you build something better.

 

From Performance to Semantics – My Evolution in Search

I started in digital marketing back when PPC was the Wild West and affiliate SEO meant fighting on forums and rankings at the same time. I’ve tested every model – from paid acquisition to content arbitrage – and built a successful agency helping clients grow.

But everything shifted when I began working with search engines instead of against them.

That’s when I realized:

The future of SEO isn’t about tricks – it’s about trust.

And Semantic SEO is how you earn that trust.

 

What I Do Today

Now I specialize in helping future-facing brands and creators design Semantic Content Networks (SCNs) – interconnected systems of meaning and trust that align perfectly with how AI-powered search understands relevance.

My work focuses on:

  • Entity-first content strategy

  • AI Overview visibility and passage optimization

  • Structured trust flow across site architecture

  • Semantic Retrieval Optimization (SRO) to make your brand unavoidable

 

About the Book: Semantic SEO, SRO & AI

My book distills everything I’ve learned into a practical system you can apply – whether you’re a startup founder, writer, agency pro, or just tired of chasing rankings that don’t stick.

You’ll learn how to:

  • Map your brand as an entity in Google’s knowledge graph

  • Lower your retrieval cost so your content shows up consistently

  • Structure content to be eligible for AI Overviews and future SERP layers

  • Build trust that compounds over time – instead of resetting with every update

 

Who I Work With

I partner with brands, marketers, and technical founders who want more than traffic – they want semantic presence.

If you’re building:

  • A niche content site

  • A product that needs to be surfaced in AI Overviews

  • A personal brand that needs to show up as the trusted source in your category…

…I can help you structure it the right way from day one – or clean up what legacy SEO left behind.

 

From Ukraine to NYC to the Semantic Web

I was born in Ukraine, raised in New York City, and I’ve always approached problems from multiple dimensions – as a polymath, systems thinker, and someone who’s built businesses both for clients and for myself.

I’m obsessed with turning complexity into clarity, and noise into signal.

If you’re looking for cookie-cutter SEO playbooks, you won’t find them here.
But if you’re ready to understand why things rank, how trust works, and what the search engines are actually looking for – we’ll get along just fine.

 

Ready to Future-Proof Your Visibility?

I offer:

  • Strategic consulting for brands and agencies

  • Full SCN design and retrieval optimization audits

  • Content alignment + trust signal engineering

  • AI visibility mapping and schema modeling

 

© 2025 Sergey 'Luck' Lucktinov
 

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